Each year, the beauty industry introduces exciting new trends, innovations, and products that make waves in the way we approach skincare, makeup, and wellness. With 2025 underway, it’s the perfect time to look ahead and see what beauty trends are gaining traction. Whether you’re a beauty enthusiast looking for the next big thing or just curious about what’s new, here are the top beauty trends to watch this year.
1. Skinimalism: Less is More
Skinimalism is one of the biggest beauty trends to emerge in recent years, and it’s not going anywhere in 2025. This trend focuses on embracing your natural skin and simplifying your skincare and makeup routines. Instead of piling on layers of products, skinimalism promotes using a few quality products that let your skin shine through. It’s all about healthy, glowing skin with minimal effort.
Why It’s Trending:
- People are becoming more conscious about their skin’s health, opting for fewer products with cleaner ingredients.
- The pandemic shifted our focus to self-care, and now, the emphasis is on minimalism and embracing natural beauty.
What to Do:
- Streamline your skincare routine with essential products like a cleanser, moisturizer, and sunscreen.
- Opt for lightweight foundations, tinted moisturizers, or BB creams that offer light coverage and let your natural skin glow.
Example Product: Glossier Perfecting Skin Tint or BareMinerals Complexion Rescue Tinted Hydrating Gel Cream
2. Sustainable Beauty: Eco-Friendly Products and Packaging
Sustainability continues to dominate the beauty world, and this year, consumers are becoming even more discerning about the brands they support. From eco-friendly packaging to refillable products and clean formulations, the demand for sustainable beauty is only growing. Consumers are becoming more aware of the environmental impact of their beauty routines and seeking out products that align with their values.
Why It’s Trending:
- People are more concerned about the environment and how their purchasing choices impact the planet.
- Brands are responding by offering refillable options, using biodegradable packaging, and prioritizing cruelty-free and sustainable ingredients.
What to Do:
- Look for beauty brands that prioritize sustainability in both their product formulations and packaging.
- Choose refillable or reusable beauty products to reduce waste.
Example Brand: Lush for its commitment to zero-waste products and RMS Beauty for its refillable packaging.
3. Skin Care Meets Makeup: Hybrid Products
In 2025, beauty products that combine skincare benefits with makeup are becoming increasingly popular. These hybrid products offer the best of both worlds by providing coverage while delivering skincare benefits like hydration, anti-aging properties, and sun protection. Think foundations with added SPF, serums that double as primers, or tinted moisturizers that hydrate and even out skin tone in one step.
Why It’s Trending:
- People want beauty products that multitask and simplify their routines.
- With a focus on skin health, hybrid products allow you to get skincare benefits while still achieving a flawless look.
What to Do:
- Incorporate more multi-use products into your routine that combine skincare with makeup for a quicker and more effective routine.
Example Product: IT Cosmetics Your Skin But Better CC+ Cream or Fenty Beauty Eaze Drop Blurring Skin Tint.
4. Clean and Green Beauty: Non-Toxic, Plant-Based Ingredients
As consumers become more conscious of the ingredients in their beauty products, the clean beauty movement continues to gain momentum. In 2025, expect more beauty brands to use plant-based, organic, and non-toxic ingredients, offering products that are free from harmful chemicals like parabens, sulfates, and phthalates. Green beauty is not just about what’s in your products but also about ethical sourcing and sustainable production methods.
Why It’s Trending:
- The demand for transparency in ingredient sourcing and formulations continues to grow.
- Consumers are looking for products that are better for their skin, the environment, and the people involved in production.
What to Do:
- Look for beauty products with certifications like “clean,” “organic,” or “natural” to ensure you’re using non-toxic, plant-based options.
Example Brand: Tata Harper for luxury clean skincare and Herbivore Botanicals for natural, plant-based beauty.
5. Bold, Statement Eyes: Colorful and Creative Makeup Looks
While natural beauty looks are still popular, 2025 will see a surge in bold, creative makeup looks—especially when it comes to eyes. Think vibrant eyeshadows, graphic eyeliners, colored mascara, and exaggerated lashes. Whether it’s neon liners or pastel eyeshadows, expect to see a lot of playfulness with eye makeup this year.
Why It’s Trending:
- People are embracing creativity and self-expression through their makeup.
- Social media influencers and makeup artists are pushing the boundaries with fun and colorful looks, making bold eyes a fun and accessible trend.
What to Do:
- Experiment with bright eyeshadows, colorful eyeliners, and graphic shapes to create dramatic eye-catching looks.
- Don’t shy away from vibrant mascara colors, from electric blue to fiery red.
Example Product: Urban Decay Eyeshadow Palettes or Fenty Beauty Flyliner Longwear Liquid Eyeliner in “Cobalt Blue.”
6. Inclusive Beauty: Products for All Skin Tones and Types
The beauty industry is becoming increasingly inclusive, with more brands offering a wide range of shades for foundations, concealers, and other complexion products. 2025 will continue to see an expansion of diverse beauty products that cater to all skin tones and types. From deeper shades to formulas designed for various skin concerns, inclusive beauty ensures everyone can find their perfect match.
Why It’s Trending:
- The demand for diversity and inclusivity in the beauty industry is louder than ever before.
- Consumers want to see themselves represented in beauty campaigns and have access to products that suit their individual needs.
What to Do:
- Support brands that offer a wide range of shades and formulas that cater to different skin types and tones.
- Explore products that work specifically for your skin’s needs, whether it’s oily, dry, or sensitive.
Example Brand: Fenty Beauty for its inclusive foundation shades or Maybelline Fit Me for a wide range of skin tones.
7. Wellness-Infused Beauty: The Mind-Body Connection
Beauty and wellness are merging more than ever before. In 2025, we’ll see an increasing number of products that focus on not just how your skin looks but how it feels. Wellness-infused beauty products incorporate ingredients like adaptogens, probiotics, and CBD to support your skin’s health from the inside out. Think skincare that promotes relaxation, calm, and balance for the mind and body.
Why It’s Trending:
- With the growing interest in mental health and self-care, consumers are seeking products that support both physical and mental well-being.
- Ingredients like CBD and adaptogens are known for their calming and restorative properties, which are perfect for stress reduction.
What to Do:
- Explore beauty products that feature calming, wellness-focused ingredients like CBD, adaptogens, and probiotics.
- Look for skincare that not only nourishes the skin but also promotes relaxation and mental well-being.
Example Product: Herbivore Botanicals Emerald CBD+ Adaptogens Deep Moisture Glow Oil or Lord Jones High CBD Formula Body Lotion.
Conclusion: Embrace the Future of Beauty
2025 is shaping up to be an exciting year for beauty, with trends focusing on sustainability, inclusivity, creativity, and wellness. Whether you’re into skinimalism, bold eye looks, or hybrid products, there’s something for everyone. The beauty industry is evolving, and consumers are more empowered than ever to make choices that align with their values and lifestyles.
This year, it’s all about embracing what makes you feel beautiful, while also considering the impact of your choices on the world around you. Keep an eye on these top beauty trends, and get ready to transform your beauty routine for a fun, sustainable, and inclusive 2025.
